The #EndFossilFuelSubsidies TwitterStorm we asked you to set off has exploded around the planet. We don’t know yet whether we’ve broken Justin Bieber’s Twitter world record — but we do know we’ve managed to get a message across to leaders in Rio and in national capitals around the world.
And that message is simple: we are watching. People all over the planet understand that it’s simply wrong to be sending tax dollars off to the richest industry in the world, an industry that’s wrecking the atmosphere and endangering our shared future.
The tweets were posted from every corner of the globe — and by hundreds of thousands of people. Together, we were loud enough to spend much of the day near the top of Twitter’s list of “Global Trends.” We had important politicians join the storm, with messages streaming in from Nancy Pelosi in the USA and former Prime Minister Helen Clark of New Zealand. And we spread our message far outside the choir today: celebrities like Richard Branson, Stephen Fry, and the Hulk (Mark Ruffalo) shared the #EndFossilFuelSubsidies message, posting it for millions and millions of followers to see.
But most importantly, the message was spread by all of you — and now it’s too big to ignore. The simple call to #EndFossilFuelSubsidies is cutting through the noise at the Rio Earth Summit in Brazil. Already, we’re getting reports that the issue now sits squarely at the center of the world’s agenda. We don’t yet know how it’s all going to turn out, but it’s safe to say that the TwitterStorm made a positive outcome in Rio a bit more likely.
So many thanks to all who took part. We know it wasn’t the biggest thing we’ve ever asked you to do. But there are days when merely typing can shift the world a little bit, and today was one!
Bill McKibben for the 350.org Team
P.S. One of the best parts of the day was watching the tweets make the leap into the real world, where we beamed your messages onto landmarks in cities all across the planet. This picture is one of my favorites: